Tedious writing tasks are the initial foundation of the marketing mix. The fastest-growing industries require faster outsourcing of marketing and email campaigns.
The basis of content marketers is based on two questions “How much do you require to create an effective two-page article?” and “How many other articles do you read before creating a 500-word blog post?”.
The best alternative that can outperform the human writer in the above two questions is Artificial Intelligence (AI) for Writing.
The potential AI content generators are best for efficient writing but may not be good for human connection.
In actuality, the cons explained are not just limitations of AI-generated SEO content but Artificial intelligence itself. Let’s begin with how AI is related to content creation.
Table of Contents
Relationship between AI and content writing
The concept of using AI for content writing is not exactly new. Businesses have used AI-generated content for marketing, advertising, and data insights for years.
The recent technological innovation has enhanced the writing depth, dispersion, vocabulary, and concepts of all types of content created by AI.
Marketers can use content generation tools for optimization and analysis. AI generates compelling content that is optimized and competitively analyzed.
With proper command, AI is the best-automated way of generating almost perfect content.
Example of AI content writing tools
There are 100s of AI content writing tools in the market that claims they are the best way to rank higher on google. But most such tools fail to maintain the quality of content. Some of the AI content writing tools that we have analyzed and are using are:
| Tool | Best for | Pricing |
| Jasper | Writing full documents | $29-$59/month |
| Frase | SEO copywriting | $44.99-$114.99/month |
| Grammarly | Grammar assistant | $12-$12.5/month |
| Quillbot | Plagiarism, citations, and proofreading | $19.95/month |
| Copysmith | e-Commerce copywriting | $19-$118/month |
| Surfer | Analyzing SEO writing | $59-$239/month |
| TextSpark | Writing Novels | $9.99-$24.99/month |
Pros of AI content writer
These content writing tools are many pros. These AI content creators are the future of information and communication.
1. Scalable and Efficient
AI content generators are the most efficient way of content creation. You just have to create a set of perfect commands or keywords for relevant content.
The content creation process is not the only way, but it is scalable too. You can limit length, words, paragraphs, and way (formal, informal, or neutral) per your requirement.
2. More content ideas
If you are writing long-form content, you might get stuck due to content deficiency. Human intelligence might not take you to places with more factual information. The broader reach of Artificial Intelligence can grasp more content information and ideas.
3. Capture various platforms
The wider reach is not only effective for more content but also for more sources. Human-written content is inspired mainly by singular platforms, such as Google, LinkedIn, Facebook, and other learning platforms.
That is not the case with AI. Machine-written content has insights from various platforms and a variety of content types.
4. Cost-effectiveness
Companies often invest a lot of money in human content writers. The problem we face as a content writing company is the article writer (primarily freelance writers) disappearing without any information.
All the investment and trust are not worth it in that situation. The AI content generators are trustworthy and one-time paid (monthly or yearly) writers.
Our experiences with content writing tools say that to make the process more cost-friendly, you should:
- Carefully analyze pricing plans of tools you require,
- Purchase the plan that is enough for you. The common plans are the basic plan, premium plan, and professional plan.
- Always take a trial before purchasing,
- Purchase an annual plan instead of a monthly plan. The annual plan is cheaper than the monthly one.
- Make sure the tools you are using have excellent customer service.
5. Overcome writer’s block
Overcoming writer’s block is the most useful functionality of AI content writing tools. A human writer does not start until they are motivated or inspired.
Whether you get high-quality content or low-quality content depends on payment, workspace, writer’s behavior, and interest.
AI writing acts superior to this as it,
- Do not need enhanced workspace,
- Do not have a specific period of the productive block (Promodoro technique),
- Do not require a schedule or prompt,
- Do not get demotivated whether its creation is flawed or not,
- Have a well-built data and information set,
- Do not care about a block at all.
6. Better quality control
The pieces of content from AI tools are easily comparable with other highly ranked articles. The optimization procedure is much more efficient and is performed automatically.
For a content marketing strategy, machine learning from AI overcomes human errors such as grammatical errors and plagiarism.
Cons of AI content writer
AI writing process is easy but not perfect. There are many cons of AI tools that are an obstacle to quality articles.
1. Lessen Creativeness
AI content, either its social media content or product description, lacks the creativity that human content posses.
Suppose you gave the command to write on ‘pros and cons of AI content writing’ on Jasper or Frase.
The tool researches various platforms and generates content that others have expressed.
The content with personalization is much better if you can express your knowledge, not emit what others have written.
2. Reliance on algorithms
In simple terms, AI tools make you lazy and dull. The content writing process has a set of steps. Keyword research, content research, and preparing a draft are preliminary procedures before you start to write.
The AI tools perform all these tasks that increase your dependency on algorithms rather than your tasks.
3. Job shortage for writer
If there is no work of writing content, then there is no need for a content writer. The content strategy from AI will hamper the job of many writers, editors, proof editors, and even SEO experts in some cases.
4. Content Concerns
Despite the powerful features of AI, we can not always expect detailed, well-researched content. The internet is still full of baseless information that is incorrect and non-authoritative.
The lack of emotional intelligence of google spiders makes it easier for marketing content. When AI article generator blog posts and social media posts are based on such data, there will be numerous flaws in content.
5. No Google E-A-T
Effectiveness, Authorities, and Trustworthy are baseless for a machine learning tool. The only information AI captures is the command. Though the concept of deep learning is getting better, it is still not enough to maintain authoritativeness.
6. Deviating content value for organic ranking
As the AI can not provide E-A-T, your content will have a low chance of ranking top on the search engine result page (SERP).
Google has been trying hard to create a better user experience with authoritative content.
It matters who has written, his/her/diverse experience, and is the content depth has met its purpose.
Author’s Verdict: Ideal writing assistant but not a good outsourcer
I have been using content AI tools for over a year. The best ones I used are Frase, Jasper, Surfer, Grammarly, and Quillbot. As an experiment, we have some articles of pure human language, some full AI has written, and most hybrid (human + AI tools).
The high-ranking results are a combination of human and content writer tools. AI-written content gave us better language use and information, but connecting with users was hard to achieve.
Articles from human content writers (mostly freelance content writers) connected with people, but the way of expressing ideas was very bad.
The best way to generate efficient content is AI-assisted content creation. The feature we use from AI to enhance article quality is an Advanced plagiarism checker, Keyword research, SEO optimizer, paraphrase detector, and outline creator.
The method has been successful for various articles affiliated with our company. Some of the examples of recent advanced niche articles assisted by AI-powered technology are:
- https://earthandhuman.org/longest-over-water-bridges-in-world/ (engineering)
- https://realproscons.com/ios-advantages-and-disadvantages/ (technology)
- https://trustanimal.com/moose-size-comparison/ (animal)
- https://freephobia.com/fear-of-pickles/ (health)
These articles are performing well on google ranking. The articles are written by humans but optimized, plagiarism checked, and proofread using AI-writer technology.
Summary (Pros and cons of AI content writing)
| Pros |
|---|
| Scalable and Efficient |
| More Content Ideas |
| Capture information from various platforms |
| Cost-effective |
| Overcomes writer’s block |
| Better quality control |
| Cons |
|---|
| Lessen creativeness |
| Enhance dependency on algorithms |
| Job shortage for writers and editors |
| Content concerns |
| No E-A-T |
| Deviating content value for google ranking |
Whether you want a catchy email or entire posts without factual errors, Artificial Intelligence for Writing will not disappoint you.
But sharing knowledge or advertising techniques should be a collaboration of humans and AI.
(Last Updated on September 14, 2022)
