As the Internet has exploded with prominence for many types of businesses, associations, clusters, and ordinary participants, so have Google Analytics’ supremacy and rollout.
Businesses searching for a low-cost web analytics service should look for nothing more than Google Analytics. Since 2005, Google Analytics has established business analytics benchmarks by consolidating various premium analytical components for traditional and high-end smartphone users.
Today, we’ll take an in-depth look at our old marketing funnel, Google Analytics. Let’s spend some time here discussing the pros and cons of Google Analytics—what it’s great for and where it misses the mark.
Table of Contents
What is Google Analytics?
Google Analytics is a valuable free service that enables website owners and administrators to monitor information concerning the activity and traffic on their web pages.
Google Analytics tools pick up and give details, including the pages users visit on their websites, how long they stay on each page or subject matter, whether they access the website from a desktop or a smartphone, how they arrived on the website, and so on.
The marketing reports can be quickly inspected on mobile devices, laptops, tablets, and personal computers.
Some of the valuable insights provided by the google analytics dashboard are,
- Traffic Acquisition,
- Organic traffic,
- Direct traffic,
- Real-time traffic data,
- Conversion rate,
- Event goals and goal completions, and
- Average time spent or engagement time.
Next generation of Analytics (Google Analytics 4)
After the long supremacy of user-friendly google universal analytics, the new, improved, advanced form of google analytics is out now.
The standard practice of standard universal analytics will stop processing from July 2023.
- Collects both applications and users data,
- Focus on uses-based datasets rather than session-based,
- Behavioral and conversion modeling,
- Cookieless measurement,
- Predictions and guidance, and
- Direct integrations from the traffic sources.
Pros Of Google Analytics
Here are some of the noteworthy pros of Google Analytics.
1. Cost Factor
There isn’t much available at no cost these days, so the simple reality that Google has offered such comprehensive analytical software for free is quite remarkable.
You are not obligated to pay anything, unlike in a premium version. Alas, there is some restriction. And yet, for small services, this is entirely free.
Enterprise-level companies with more than 5 million monthly impressions are not eligible to use this service at no cost. The expensive Google Analytics 360 version costs around $150000 annually.
This service provides additional reporting, advanced data control, and analysis to justify the higher price tag.
2. Monitoring Website Performance
Google Analytics dashboards are excellent for tracking your website’s performance, displaying information including active visitors and locations. You can see who visits your site, how they browse between posts and pages, and how long they spend on each section.
It will record the origin and medium of the social campaign, capturing landing page data and determining whether they achieved an objective, such as purchasing something or subscribing.
You can see your website viewers, audience behavior, website acquirement and conversion metrics, and a real-time perspective of your site’s viewers.
It is best suited to use if you want to ensure that your website loads seamlessly for everyone, oversee traffic, and quickly identify any glitches.
Another overlooked advantage is that anyone, anywhere, can access your Google Analytics account and see how your website is running. This is especially appealing for business owners who work with third parties abroad, such as foreign customers or agencies.
3. Custom Segmented Web Analytics Reports
Custom reports and compartmentalized audiences in Google Analytics will give you a more discrete performance perspective of the website’s specific aspects.
For instance, only Google Analytics allows you to generate a report that compares the bounce rate (or average session duration) of visitors who came in from a particular campaign to the bounce rate (or average session duration) of users who came in from a separate campaign.
4. Data Prediction With AI Learning
Incorporating AI Learning is one of Google Analytics’ most significant and sophisticated innovations. With AI learning Systems, Google Analytics can gather, analyze, and provide data and forecast future trends based on the information gathered.
This is accomplished through complex machine-learning processes: the unique feature of AI machine-learning algorithms is that they improve with time and use.
Businesses can now forecast developments and respond quickly to shifts in market demand thanks to Google Analytics prognostication functionalities.
5. Integration With Google Products
This advantage is handy if you invest heavily in Google Analytics or use Google’s Marketing Platform. It could also be the deciding factor in switching to Google Analytics rather than exploring other alternatives.
You want to employ data such as conversions, audience sections, and personalization that can flow flawlessly between Google Analytics and your Google campaigns.
We can’t disagree with these explanations, though these ad platforms allow you to add specialized tags to a website’s code to extract similar data.
It all depends on how well you use the recorded information on this marketing tool. No wonder Google Analytics has intriguing audience features that appear potent in inbound marketing campaigns.
Cons of Google Analytics
Despite its many benefits, Google Analytics has some downsides. Nothing is flawless, and some issues that you may encounter if you begin using Google Analytics are,
1. High Learning Curve
Google Analytics can be challenging to use without an actual data analyst. Store owners with an adequate level of technical skills will have ease in creating events.
To integrate Google Analytics into your marketing analytics and campaigns, you must first comprehend how it works at a basic level. This takes patience, and if you manage your own business, you don’t have any spare time!
It takes time, effort, and expertise to analyze all the different optional metrics, and learning to use this feature can take time and effort to follow and find on the Internet.
2. Reliability Issues (questionable level of convenience)
Although Google Analytics is a trustworthy source for the overwhelming bulk of information recorded, there may be discrepancies. The data asymmetry makes it less precise and reliable; spam and bot traffic is consistently cited as a referral, which one cannot eliminate, resulting in an inaccurate data set analysis.
When there is so much traffic that Google Analytics cannot provide totally and utterly reliable information, it employs a technique known as sampling. It will always caution you when it is sampling, and the quantity of information taken in the specimen can be adjusted using the toggle.
In some cases, Google Analytics will not permit you to increase the sample size to 100% due to high traffic.
3. Cookie Consent Policy And Manipulation
Users must still present a cookie consent flag on their website to trigger Google Analytics tags and collect user data. If approval is not conferred, the website will not collect data.
This is becoming increasingly problematic as website owners follow the law and implement consent as anticipated.
Google Analytics’ “privacy by design” is not a remedy for capturing 100% of data when users do not want to be surveilled. Still, it does provide some server learning/modeling options to fill a couple of the disparities.
When it concerns Google Analytics, cookie manipulation is a well-known scam. Data from Google Analytics is handled remotely.
The free or premium component of Google Analytics’ freemium-based model has no authority over when the information is processed.
Users cannot reprocess the previously processed data. When the records that have been processed need to be more accurate, this is a considerable challenge.
4. Lacks Personally Identifiable Information
Although web analytics seem excellent, Google Analytics does not support contact-level reporting. Some Google Analytics administrators devise workarounds, violating Google’s terms of service, and are not a long-term option for your firm.
5. Long-Term Value
During each session, Google Analytics customarily tracks page hits and events. But, if you want to measure something more intricate, such as blogs that entice long-term subscriptions or if leads convert into a customer base, you will need to find another resource.
It is one of the most severe Google Analytics issues you should avoid. A finalized procurement or form submission may trigger an event in Google Analytics.
It will, even so, be linked to the vulnerable cookie. Despite the helpfulness of event tracking features, it is unreliable for documenting someone’s behavior patterns over months or years.
Is the traffic analysis from google worth it?
Google data studio provides google trends, google tag, google ads, google search console, and google analytics as primary reporting tools for the customer journey.
Each analytics measure provides aspects of visitor recording in various terms of various occurrences, sources, and engagement metrics.
The collaborative use of all analytics reporting technology provides us with the summarized idea of organic keywords, marketing performance, content efficiency, ads value, sales information, video engagement, and many more.
And google being an almost centralized place for every sort of user, what’s better than google analytics tools for analyzing user interface?
Summary (pros and cons of google analytics)
|Monitoring Website Performance|
|Custom Segmented Web Analytics Reports|
|Data Prediction With AI Learning|
|Integration With Google Products|
|High Learning Curve|
|Cookie Consent Policy And Manipulation|
|Lacks Personally Identifiable Information|
Google Analytics is a game-changing weapon for monitoring and reporting on web traffic. It can support business owners enhance the performance of their websites.
Given that it is free, it is an excellent tool to have in your toolkit! The real determining factor, however, will be how much time and effort you want to put into understanding how the system works.
Overall, the pros appear to overshadow the cons, and many of the functionalities will aid in data analysis and specifying pertinent conversion events for all website owners.
(Last Updated on November 4, 2022)