In this digital world, companies and professions must have an online presence. Users and customers utilize the internet and smartphones to research products, services, and businesses to make online orders/reservations, and communicate with corporations.
Wix is a cloud-based website builder that currently serves millions of people worldwide. Users may select from many templates and adjust them to meet their requirements.
The ability of large enterprises to develop eye-catching and highly functioning websites in collaboration with their IT staff and expert advisors have been condensed into a complete web-based package with an intuitive and straightforward interface.
Ease is Wix’s game! Individuals who do not have coding expertise may now create stunning websites to improve their internet presence. This is also ideal for firms wanting to establish an eCommerce channel.
Wix presently has over 200 million users globally, which is only increasing as the number of eCommerce enterprises expands.
So, is Wix the best website builder? Is it appropriate for your small business? Let’s go straight into Wix’s pros and cons and find out!
Table of Contents
Pros Of Wix
For numerous reasons, Wix makes opening an online store or blogging platform convenient. The benefits of Wix listed below will undoubtedly grab your attention.
1. Affordable Pricing
Wix has a free website selection and is relatively inexpensive. But Wix’s branding will be present on the free website. Wix’s premium plans can help you remove branding and get your domain.
E-commerce Wix plans start at $26 per month, with pricing beginning at $14 per month. For a relatively modest price, these professional plans offer a ton of functionality, an integrated Wix domain, an upgrade to your bandwidth, the removal of Wix branding, etc.
2. Gentle Learning Curve
The advanced features of Wix allow you to begin building your website as soon as you enroll. The network’s straightforward user interface, drag and drop functionality, and low learning curve makes it incredibly user-friendly.
To become familiar with the Wix Editor, spend a few hours experimenting with its settings and capabilities. Wix makes it simple for anybody to build a website quickly and with high-quality outcomes.
Wix’s functionalities make it straightforward to get a hold of the platform, so you don’t need to be a software engineer, know how to code, or have any formal training with web design.
3. Huge Photo Gallery
You will have to pass to a plethora of picture collections through Wix services, where you may find illustrations and photos to use on your website without running afoul of licensing concerns.
It has built-in features called image editor, an all-in-one solution for modifying, enhancing, and tailoring them suitably and uniquely to the website.
4. Reliable Website Hosting
Wix offers a free domain that is safe and SEO-friendly. This self-hosted platform service is trustworthy and reliable.
Features and functionality will remain steady to offer excellent client engagement so that you may relax.
You can monitor and control your website’s performance directly from the same graphical interface.
5. Design Templates
With over 500 free templates, Wix is incredibly kind to business owners. By any measure, this range of templates is a considerable sum.
Several other categories and themes are available in Wix stores, from basic enterprise to travel and vacation. Everyone will find stunning designs here to admire!
These themes also have some general pre-entered text, so you can either improve on it or delete it.
You may also wholly alter and personalize brilliant templates by adding your logo or other components like photographs, videos, or cartoon backdrops.
Keep in mind that you must choose the appropriate template at first since, after you choose your first template, you cannot entirely replace it with a different one.
6. SEO (Search Engine Optimization)
It doesn’t matter if you have a beautiful website, but no one visits it. Because of this, it’s crucial to continuously enhance your website for search engines. Even if it takes more than a few keystrokes, Wix may be of assistance.
There is a special component for search engine optimization where you can provide your website’s name and biography.
You can even inform the google search console whether your company has an actual address which would be an essential element in SEO.
Numerous integrated SEO settings in Wix assist users in optimizing their websites for search engines. The tool also offers customers suggestions and guidance on how to raise the rating of their websites.
Although Wix has made search engine optimization more approachable for novices and pointed them on the appropriate path, it is not a simple task.
7. eCommerce Integration
Although Wix isn’t explicitly designed as a dedicated eCommerce platform, you may use some marketing tools to launch your online company.
You can’t implement an eCommerce plan with the freemium model, but Wix can maintain your business if its minimalism has won you over.
You may purchase a subscription to the plugin to create your online store for retailing your goods, replete with grocery cart features like product lists, personalized checkout screens, compatibility for a credit card or PayPal direct payments, stock management, shipping, and perhaps even tax administration.
Wix helps you build a visually appealing online store and manages the demanding tasks for your e-commerce firm, such as order processing and checkout.
Cons Of Wix
So why wouldn’t you choose Wix if it makes website creation simple? Well, there are a few imperfections to this administration platform, for instance:
1. Limits Creativity
Even though there have been significant advancements in recent years, technical features still have certain limitations.
Although you may now drag and drop items to arrange them any way you like, it can still be challenging to get everything to appear as you had pictured.
Fewer people realize how much work is involved in designing and establishing a website using basic functionality on Wix.
2. Ads with Starter Plans
If you are investing a premium in advertising on your website, you should benefit from it. While choosing the entry-level plan, which charges about $5 per month, Wix does not eliminate Wix-based adverts from your website.
You will need to swap to a more expensive monthly plan than most website development businesses to eliminate the adverts.
3. Difficult Mobile Integration
With this framework, you can also create a mobile website. But it requires a laborious process. Removing or concealing features from your website that clog up the mobile interface requires a little time.
Maybe Wix will develop a system that automatically builds a mobile version of your web layout and synchronizes the two versions as you edit the information.
4. Paid Analytics And Tracking Tools
The most effortless way to determine how well a website function is to use Google Analytics or a few other comparable applications. However, it would be best if you upgraded your plan to utilize them with Wix.
It is crucial to closely monitor popular websites since they have a higher chance of long-term success.
You may learn how well your website runs and what strategies are most effective for drawing visitors using Google Analytics and a few more comparable programs.
You will need to improve your plan to use them with Wix. Since it involves something as basic as a Google API connection, this is not a free feature and may sometimes be rather unpleasant.
5. Data Portability
If you use Wix to create your website, you must maintain it through Wix, as your website will be tethered to Wix once you have designed it. Wix’s choices to transfer your content to another platform are pretty restricted.
You may only export your blog entries in XML format. Although Wix claims to be building on a solution, at the moment, you must explicitly copy and paste all of your information or data into your preferred website.
6. Slow Page Loads
This drawback is significant. Fast website loads result in a better consumer base and affect SEO rankings.
The system considers response time, and the quicker you are, the more probable you will score higher. Thus, the user experience will be negatively impacted by the responsive website load time.
7. No Real Apps
Integrating features into your Wix websites is easy with the available App Store options. The issue is that most of the applications there aren’t actual apps.
I-frames are what you have, and they provide you with limited usefulness. Considering how many individuals would expect more from their website development services, they are simple to set up and use but aren’t perfect.
Summary (Pros and Cons of Wix)
| Pros |
|---|
| Affordable pricing |
| Gentle learning curve |
| Huge photo gallery |
| Reliable web hosting |
| Design templates |
| Search engine optimization tools |
| eCommerce integration |
| Cons |
|---|
| Limits Creativity |
| Ads with starter plans |
| Difficult mobile integration |
| Paid analytics and tracking tools |
| Data portability |
| Slow page loads |
| No real apps |
Wix is a free, straightforward, and effective web-creation tool. It is a terrific option for little initiatives and people seeking a hassle-free way to launch an internet business. Wix has a sizable and devoted fan base. But does it suit your requirements the best?
Although Wix boasts many features and the most flexibility of any website design tool, it can also be irritating regarding load times and data migration.
Do not be concerned if Wix does not meet all of your requirements because there is no one-size-fits-all website builder.
Wix is a great starter website builder for anyone wishing to get online, as shown by the advantages and drawbacks of its websites. But it might not be the best option for more seasoned users.
The most common web creation platform is Wordpress. But is it better than Wix? Or it is just an okay alternative for Wix.
(Last Updated on September 16, 2022)
